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How to Communicate Your Brand

  • Virtual Zoom United States (map)


ArchiteXX will be hosting a free training work session with Tami Hausman, President of Hausman and Gabriela Valero Arias, Communications Manager at Selldorf Architects as the 3rd installment of our mid-career mentorship program. The training will take place tomorrow, October 19th at 6:30pm ET. 

You have learned the skills to succeed in architecture, but do you know how to communicate your work to non-architects? Knowing how to talk about design and construction to non-professionals is a critical skill as you grow your career. While many architects are good at talking to their peers, they’re not always able to successfully verbalize the importance of their work to people outside the profession, including clients.

To be a leader, you need to be one step ahead of the game. Instead of describing the what, you need to be focused on the why. By communicating your value and your promise, you can confidently demonstrate ways to overcome your clients' challenges and meet their goals. By building your brand, you can forefront your vision, expertise, and knowledge to your peers within the industry and beyond.

In this workshop, the co-presenters will show you how to create and disseminate your personal brand that can take you from satisfactory to sensational. They’ll discuss methods and strategy for building your reputation, such as: how to clearly communicate your ideas, write about relevant topics, leverage social media, speak at conferences, participate in professional organizations, and network like crazy.