Designing Proposals That Speak to Clients - Increasing Your Selection Potential

Learn how to storyboard compelling narratives and assemble an effective proposal that captivates clients, and increases your chances of being shortlisted. 

This workshop focuses on transforming your value-centered positioning statement into a powerful, client-focused proposal designed to capture the decision-makers interest. In the first half, participants will discover a storyboarding toolkit to map RFP requirements into a compelling proposal outline with a clear storyline.

The second half of the workshop will cover client-user experience design principles and how to create proposal layouts that cater to reviewers' evaluation habits. You'll explore how to structure your proposal for maximum client impact, incorporating design elements that enhance readability and highlight key messages.

You'll leave the workshop with skills to assemble skimmable, "client-proof" proposals that excite reviewers and land on the shortlist pile.